Successful Digital Marketing Rules To Apply In 2017

As the financial year has started, digital marketing in Singapore takes a fresh look. Professionals in this field make plans to bring fresh opportunity for their clients. Technology will revive its work in delivering new methods for brands to engage. But, the preference of customers is something that can change quickly. So, it is important for digital marketers to follow an analytical strategy. They should have the commitment to stay up-to-date with technology. They should do this to make sure that they get the best outcomes for their clients. They should do the same without losing sight to the human side. With many challenges, it is hard to plan for the future in this niche. But, if you follow certain rules in 2017, your business can flourish this year:

Establish connection:

Digital marketing like other methods of marketing is not around selling more. But, an effective strategy should be in a position to broadcast the purpose of the brand. The thing to remember this year is that humans are ready to associate. The victory of your campaigns is the proof of this desire to establish networks.

To motivate customers to associate with your product, you should understand their needs. With this understanding, it will be possible to develop personalized strategies. When your website delivers tailor-made contents, it will surely attract your target market. The idea is to identify the needs of your customers. Then, you should deliver the same in the methods that are not only convenient, but also compelling. A company specialized in online marketing in Singapore can do this for you.

People engagement:

As the nature of humans is social, digital is also social. Your customers do not just look for ways to fill their needs. They often wish to establish a sense of association with your product or your brand. With many brands competing, each of them cannot establish a personal connection. But, a professional digital marketer can help you achieve the same.

Some might say that they can buy clicks for their business development. But, they cannot buy the type of commitment that arises from true humans. To be more specific in social media, your customers strive to feel associated to an original individual after your marketing. This is where professional digital marketing team can help you. To succeed in digital marketing in 2017, you should look for ways to engage people. A professional digital marketing service can do this with their team of marketers.

Visuals can bring a change:

From the popularity of social platforms, you can understand a simple truth. The truth is that the internet is a visual medium. This means that you might load your website with good content. But, if the contents are not packed visually, your customers will not feel engaged.

Reports state that visuals can improve retention. No matter whether it is infographics or any other compelling visual, it will truly help. When people hear information they tend to forget nearly 10% of the same within the next three days. The information they see will remain in their mind at 65% rate after three days. When you present the information in the form of visuals, they will remember for long.

Do not forget the 80/20 rule:

According to Pareto Principle, nearly 80% of the outcomes are out of 20% of the contributors. This means that you cannot engage 80% of your visitors with digital marketing techniques. Nearly 20% of your visitors alone engage with the content by actually looking at them. Of this 20%, just about 5% of them will actually decide to shop from you.

You should remember this principle in all digital marketing strategies. This means that this year, you should understand the type of strategies that will make up 20%. You should then decide your strategies. But, it is hard for a normal individual to conduct this type of analysis. This is where a digital marketer can help you.

Study and attune:

Change alone is the constant thing in this world. This rule applies to digital marketing as well. As the months pass, you should analyze the results and should make some changes. With this move, you can get customer engagement. You will have to concentrate on the core activities related to your business. For that to be possible, you have to hand over the task to a marketing agency in Singapore. They know that the strategies that worked the previous year cannot work this year. Even, they know that what worked in the previous month, cannot work this month. So, they keep making changes to the strategies to achieve the digital marketing goals.

The strategies should be framed in such a way that they can be quickly changed. With the fast changes in the digital marketing world, they can make appropriate changes. Your business will be in a position to get better results with this approach. It will work regardless of the type of strategies followed.

Interactive emails:

When you are able to relate with emails from your inbox, you will feel gratified, isn’t? In the digital marketing world, this is something turning out to be much-used tools. This is possible because of the integrated CSS and HTML features. With interactive emails, your customers will be in a position to include products to their carts with ease. They can also select between styles and colors and they can play games through their inbox. They will appreciate these functionalities. It will also encourage them to relate with emails even more. Sending interactive emails is going to be a successful strategy this year. This type of mail will give an image in the minds of your customers that you are a step forward of your competitors.


You can try out these strategies to bring in success to your campaigns. You can hand over these tasks to a professional digital marketing agency in Singapore to get better benefits. The reason is that he will be aware of technical aspects with these strategies.

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Digital Marketing And How Singapore Is Connected To It

Digital Marketing is a term that is commonly used for all the online marketing types and efforts that we put in. Business holders use the digital portals like Google, Social Media, Mails and the websites in order to grab the attention and then further connect to their prospective customers. Nowadays we spend a lot of time online than what we used to do some 10-12 years back. Also, the way we engage ourselves in purchasing things and selling them, it is all majorly online now, and so the market of offline business is really a lot lesser than that of the online one.

What is Marketing All About?

Marketing talks about how well you can connect with your customer and how you can make them relate to what you are saying. So, in today’s world, the meeting and convincing happen on the most used platform i.e. the internet.

There are numerous numbers of tactics and assets that are involved in the area of digital marketing, and since everything that goes on in our businesses nowadays are online, we need to know about these assets and tactics very well in order to use them well. They can help you in reaching your desired goal every time. Given below are the Assets and the Tactics:


Your website, Blog posts, e-books and whitepapers, Infographics, Interactive tools, Social media channels, earned online coverage, online brochures and look books and Branding assets.


There are several tactics used, and here we list down four of the major ones:

  • Search Engine Optimization (SEO): This is a way of increasing the general traffic on your website in order to go higher on the search engine results page.
  • Content Marketing: The publication and then the promotion of the content that goes on your website for the brand awareness, the brand’s growth and the generation of the lead for your brand.
  • Inbound Marketing: This tells us about the “full funnel” type of approach in attracting and convincing the crowd or the customers about your brand or content that is on your website.
  • Social Media Marketing: This is the way of promoting or publicizing your content or brand on the internet and online through various websites.

Benefits of Digital Marketing

Digital marketing provides you with real-time results without many efforts whereas in the case of offline marketing you have to work a lot for minimal results. For example, think about an advertisement in a specific newspaper and then calculate the number of people who actually have seen that advertisement. In the case of digital marketing, it is just a click that shows that your advert was viewed or not. When you are using Digital marketing, you can calculate any kind of traffic and profit on and for your website. Examples of those situations are:

  1. Website Traffic: This feature helps you track the number of people who actually have visited your website or open it quite often. You can also check the number of pages they viewed or if they had any kind of queries.
  2. Content Performance and Lead Generation: Earlier it was very hard to keep track of people who are actually viewing or reading the content that you are publishing. Nowadays you can keep track of all the content that is viewed on your website and actually have a certified lead of the people count by keeping a registration area and also their contact details.
  3. Attribution Modelling: This helps in the process of marketing the products/brands/content to the customer. This tells you the way people have searched for your product and how they would like it to be better by taking their opinions. This tells you where to correct yourself and where it is perfect.

The Budget for Digital Marketing:

This all depends on the number of elements that you are willing to insert in your digital marketing planning. If you already have a website then you won’t need much except the normal techniques like social media, SEO audits and content creation. So, in this case, the budget is really low. When it comes to online advertising and purchasing things online, the budget gets a lot higher than when compared to this. But it all depends on the person who is controlling the business to decide.

Singapore and Digital Marketing:

Singapore is now a buzzing market for the Digital Marketing and Social Marketing agencies. There have been several international digital agencies that are always eyeing the agencies that are based in Singapore and are doing better than those international ones. People are keen on increasing their scopes for the business they hold and also the number of clients they have and so they are moving to Singapore in order to learn what digital marketing really is. Customers or clients are more likely to contact someone who has a digital footprint or else the companies without one are not even acknowledged.

The market of Digital agencies is growing at a great speed and weight both. Singapore is now a hub for digital marketing and now if there is a discussion related to digital or online marketing Singapore is a name that stays on top. The market is booming with success in this particular area in case of Singapore. With each passing day digital and online marketing is something every businessman is adopting, and so it is very natural that digital marketing agencies will now be a very popular sector after this.

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Online Marketing to Boost your Business!

Online marketing is crucial to enhance the visibility of your brand. There are various online channels through which you can make the most of your investment. You should choose the best online agency so that the right kind of strategy is implemented and you will reap both short-term as well as long-term benefits. It is the very much important to take the place of the competitor by implementing the best promotional strategy.

Digital marketing

You should choose the best digital marketing agency in Singapore which has expertise as well as exposure to best and latest industry relevant practices. There are social media marketing specialists in various domains. You should use the combined knowledge of these professionals so that there will be a great promotion of your business.

There are specialists in various spheres including Facebook, Twitter, LinkedIn and Google Plus. With the help of visual strategists, you will implement the best social media marketing strategy. It is possible to assess the pitfalls of the current marketing strategy and best practices can be implemented. Community managers will be engaged so that the audience will be attracted from different realms. It is important to attract the targeted audience. Hence, the needs of the targeted audience should be addressed in promotions and they should be delivered through the official website, blog and social media platforms.

Implementation of campaigns

The campaign planning and implementation should be done by experts so that there will not be any issues. When you approach the best marketing agency in Singapore, your needs will be fulfilled in the best possible way. The online marketing efforts will be optimized and the optimization will be done before rolling out the plan.

To increase traffic on your website, you should create the social media presence. The social media presence has plus points and minus points as well. The very presence of social media profile will increase the authenticity of your business. Visitors will be able to go through the information by using their mobile phones. Hence, there is great need to create a mobile-friendly website as well as a mobile-friendly social media campaigns. The mere presence will not serve the purpose. The active presence will make a great difference.

Through the active social media presence, the issues faced by users will be addressed immediately. If there is negative information, it can be done very efficiently by engaging the reputation management professionals. The highest level of professionalism should be exercised by the business so that there will be great results through the online marketing. Businesses should choose the most appropriate social media platforms as per the nature of their business. When you chose the best platform, you can reach the audience very easily and it is possible to connect with them as well without any issues. You should explore responsive website design, website optimization and content management to enhance online presence.


The visibility of your business is based on various factors. You should build an online presence and it should be retained as well. There are various kinds of internet marketing services implemented by digital agency in Singapore. The best agency will manage qualified and experienced professionals who will go through the requirements of the client and the matching service will be offered to boost their business prospects.

The search engine optimization should be done as per the latest terms and conditions. The content should be presented on web pages so that the users, as well as, search engines will be satisfied. If there is over optimization of the content, the website will be banned from search results. If there is under optimization of a website, the website will not be found in search results. Hence, the finest balance should be done by professionals. White hat SEO tactics will be applied by experienced professionals so that the website will appear on top of the search results. Continuous efforts will be placed so that the top position will be maintained without fail.

Through social media marketing, various marketing goals will be achieved in a seamless manner. Experts will be able to figure out the tactics that fetch best results. They will be able to figure out the best ways to engage the audience on social media. The results of social media marketing will be assessed on a continuous basis and changes will be incorporated to improve the ROI (Returns on Investment). The best social engagement tools will be used by experts and the targeted audience will be reached without fail.

You will be able to reach an audience through top social media sites such as Facebook, YouTube, LinkedIn, Twitter, Tumblr, Instagram and Pinterest. If you engage the best digital marketing in Singapore, there will be a huge success and it is possible to make the most of your investment. You will also go for content marketing so that the promotion will be done very quickly and efficiently.

Conversion of leads

It is very much important to generate leads as well as convert leads. You should manage real sign-ups through various campaigns. In this process, the landing page should be optimized and you should include a number of ‘call to action’ locations as well.

The email marketing has great potential to build a strong database and it is possible to engage customers in a very efficient way. Personalized messages can be delivered through the email marketing mechanism. You should go for best digital marketing program so that there will be a great enhancement in the visibility of your business.

Social media consultation

Reputed agencies offer social media consultation services so that your requirements can be addressed in a very efficient way. If you choose a proven social media consultation firm, there will be quick results and you will not lag behind your competitors. The fruits of digital marketing technologies will be utilized in the best possible way and there will be a huge success. The emerging opportunities in the online marketing should be absorbed very quickly and new promotion strategies should be implemented to take forward your business to the next level.

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What Makes Singapore Digital Agencies So Essential For Every Business?

What is the big deal about digital marketing agencies in Singapore? The question has been asked by many companies around. It is hard to complete in Singapore if you do everything the same as others. A professional agency can provide services that reflect their talent, intelligence, and perfection in digital marketing. Digital marketing has become the first choice for business people because it offers various benefits over traditional marketing. Besides this, agencies in Singapore made these advantages famous and known to the people.

Benefits of digital marketing

The traditional marketing concept is very different from online marketing due to which many people feel inconvenience at first. But when they see more profit in it and get to know about the help offered by digital agencies give them the courage to go for it. Since its introduction, businesspeople never turned back and got the following advantages from it:

Dive into the pool of customers

Digital media is the only medium which connects the entire world with each other. It let us know about different cultures, countries, and people. It leads to the innovation of different stuff, clothes and food and then digital marketing takes place. Through it, one can introduce their products to the people living in different areas and countries. More and more customers used to the online shopping and websites, and now it becomes a trend. So, it let you contact with the people belongs to the different region, culture, and country and able to sell your products with more profits. Potential customers are the primary benefit of digital marketing. Digital marketing agency in Singapore is famous among businesspeople among creating a website which attracts customers.

Leads to equal competition

In the case of traditional marketing, small retailers face fierce competition from big retailers because of huge different in their capital investment. On the other hand, online marketing lets a retailer incur a small amount on the money, and they have equal chances to make a profit like big retailers. Online marketing needs no fixtures & fitting charges plus it doesn’t require a beautiful showroom or shop. So, one’s financial position is not mattered here and facilitate to fair competition.

Brand popularity

With online websites, one need to focus on their product and must have a good looking website. Yes, your presentation matters in it but it is not difficult as eating bitter gourd. All you need is a quality content in with a keyword, and you will see lots of customers on your site. A digital agency in Singapore focused on the brand popularity, and that’s why their clients capable of making more clients in no time. So, if you digital marketing services lead to brand popularity then congratulations, you are on the right track.

Leads to faster business growth

When you owe retail shops, then it takes years to figure out the direction in which your business is going on. While in the case of online marketing, it takes only a few days to determine your success plus there are very limited operational expenses in it. Besides this, you can take immediate actions when things are moving in the wrong direction which is not possible in land based retail shops. So, it offers flexibility in your business and let you take free decisions.

It could make your message go viral

With just one click, trading is possible online. Also, this medium makes your product or services viral in just a few seconds. You can advertise it on other websites plus social, media is your biggest weapon in it and probably the cheapest one. A marketing agency in Singapore makes use of social media plus almost every company offer social media services to their clients. For example, if you publish your product on Facebook then it will be viewed by various people plus most of them even checking your website to buy it.

I know the above advantages stunted you as this is the beauty of digital marketing. Now let’s know why Singapore services are the best?

Services offer by Singapore digital agency

Many institutions do not provide the services I am going to explain, and thus Singapore is best among all organizations. So, let’s move on to it:

Digital strategy

It is related to the market in which an expert goes for different types of search and market analysis. It includes market research, strategic planning, competitive analysis, content strategy. In other words, they seek about the targeted audience, make plans to implement them, get details about your competitors, etc. Most important things of digital strategy are the content strategy in which they search about trending keywords. It will give your business a kick start as it overviews the entire market.

Organic search

Most agencies do not go for an organic search, and thus this makes their services useless. They rely on the real statics which gives them wrong and even false results. A digital agency in Singapore always conducts organic search which includes on and off page SEO. Besides this, they offer reputation management in which company writes only good things about you. Your marketing image is important as client’s judge according to your reputation in your business.

Social media

Well, let me clear that it is not just about using social sites, but it is about creating your brand on it. The experts go for a community management in which they list fans of your products. Social outreach is the second step in it, and the third phase in it is social analysis. If you are businessmen and reading this content right now them, I bet you do not know to such social media services. They help you to get good people so that you can put efforts in the right place. It leads to effective time management because time is money. Besides this, in it, you will be able to know what people think about your products and what they are saying about it? So, you can change negative points about it and make your customers happy.

A competent marketing agency in Singapore gives their 100% to allow you to live your dreams without any barriers. If you have yet to, try them and achieve absolute success in your business.

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