Successful Digital Marketing Rules To Apply In 2017

As the financial year has started, digital marketing in Singapore takes a fresh look. Professionals in this field make plans to bring fresh opportunity for their clients. Technology will revive its work in delivering new methods for brands to engage. But, the preference of customers is something that can change quickly. So, it is important for digital marketers to follow an analytical strategy. They should have the commitment to stay up-to-date with technology. They should do this to make sure that they get the best outcomes for their clients. They should do the same without losing sight to the human side. With many challenges, it is hard to plan for the future in this niche. But, if you follow certain rules in 2017, your business can flourish this year:

Establish connection:

Digital marketing like other methods of marketing is not around selling more. But, an effective strategy should be in a position to broadcast the purpose of the brand. The thing to remember this year is that humans are ready to associate. The victory of your campaigns is the proof of this desire to establish networks.

To motivate customers to associate with your product, you should understand their needs. With this understanding, it will be possible to develop personalized strategies. When your website delivers tailor-made contents, it will surely attract your target market. The idea is to identify the needs of your customers. Then, you should deliver the same in the methods that are not only convenient, but also compelling. A company specialized in online marketing in Singapore can do this for you.

People engagement:

As the nature of humans is social, digital is also social. Your customers do not just look for ways to fill their needs. They often wish to establish a sense of association with your product or your brand. With many brands competing, each of them cannot establish a personal connection. But, a professional digital marketer can help you achieve the same.

Some might say that they can buy clicks for their business development. But, they cannot buy the type of commitment that arises from true humans. To be more specific in social media, your customers strive to feel associated to an original individual after your marketing. This is where professional digital marketing team can help you. To succeed in digital marketing in 2017, you should look for ways to engage people. A professional digital marketing service can do this with their team of marketers.

Visuals can bring a change:

From the popularity of social platforms, you can understand a simple truth. The truth is that the internet is a visual medium. This means that you might load your website with good content. But, if the contents are not packed visually, your customers will not feel engaged.

Reports state that visuals can improve retention. No matter whether it is infographics or any other compelling visual, it will truly help. When people hear information they tend to forget nearly 10% of the same within the next three days. The information they see will remain in their mind at 65% rate after three days. When you present the information in the form of visuals, they will remember for long.

Do not forget the 80/20 rule:

According to Pareto Principle, nearly 80% of the outcomes are out of 20% of the contributors. This means that you cannot engage 80% of your visitors with digital marketing techniques. Nearly 20% of your visitors alone engage with the content by actually looking at them. Of this 20%, just about 5% of them will actually decide to shop from you.

You should remember this principle in all digital marketing strategies. This means that this year, you should understand the type of strategies that will make up 20%. You should then decide your strategies. But, it is hard for a normal individual to conduct this type of analysis. This is where a digital marketer can help you.

Study and attune:

Change alone is the constant thing in this world. This rule applies to digital marketing as well. As the months pass, you should analyze the results and should make some changes. With this move, you can get customer engagement. You will have to concentrate on the core activities related to your business. For that to be possible, you have to hand over the task to a marketing agency in Singapore. They know that the strategies that worked the previous year cannot work this year. Even, they know that what worked in the previous month, cannot work this month. So, they keep making changes to the strategies to achieve the digital marketing goals.

The strategies should be framed in such a way that they can be quickly changed. With the fast changes in the digital marketing world, they can make appropriate changes. Your business will be in a position to get better results with this approach. It will work regardless of the type of strategies followed.

Interactive emails:

When you are able to relate with emails from your inbox, you will feel gratified, isn’t? In the digital marketing world, this is something turning out to be much-used tools. This is possible because of the integrated CSS and HTML features. With interactive emails, your customers will be in a position to include products to their carts with ease. They can also select between styles and colors and they can play games through their inbox. They will appreciate these functionalities. It will also encourage them to relate with emails even more. Sending interactive emails is going to be a successful strategy this year. This type of mail will give an image in the minds of your customers that you are a step forward of your competitors.


You can try out these strategies to bring in success to your campaigns. You can hand over these tasks to a professional digital marketing agency in Singapore to get better benefits. The reason is that he will be aware of technical aspects with these strategies.

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Digital Marketing And How Singapore Is Connected To It

Digital Marketing is a term that is commonly used for all the online marketing types and efforts that we put in. Business holders use the digital portals like Google, Social Media, Mails and the websites in order to grab the attention and then further connect to their prospective customers. Nowadays we spend a lot of time online than what we used to do some 10-12 years back. Also, the way we engage ourselves in purchasing things and selling them, it is all majorly online now, and so the market of offline business is really a lot lesser than that of the online one.

What is Marketing All About?

Marketing talks about how well you can connect with your customer and how you can make them relate to what you are saying. So, in today’s world, the meeting and convincing happen on the most used platform i.e. the internet.

There are numerous numbers of tactics and assets that are involved in the area of digital marketing, and since everything that goes on in our businesses nowadays are online, we need to know about these assets and tactics very well in order to use them well. They can help you in reaching your desired goal every time. Given below are the Assets and the Tactics:


Your website, Blog posts, e-books and whitepapers, Infographics, Interactive tools, Social media channels, earned online coverage, online brochures and look books and Branding assets.


There are several tactics used, and here we list down four of the major ones:

  • Search Engine Optimization (SEO): This is a way of increasing the general traffic on your website in order to go higher on the search engine results page.
  • Content Marketing: The publication and then the promotion of the content that goes on your website for the brand awareness, the brand’s growth and the generation of the lead for your brand.
  • Inbound Marketing: This tells us about the “full funnel” type of approach in attracting and convincing the crowd or the customers about your brand or content that is on your website.
  • Social Media Marketing: This is the way of promoting or publicizing your content or brand on the internet and online through various websites.

Benefits of Digital Marketing

Digital marketing provides you with real-time results without many efforts whereas in the case of offline marketing you have to work a lot for minimal results. For example, think about an advertisement in a specific newspaper and then calculate the number of people who actually have seen that advertisement. In the case of digital marketing, it is just a click that shows that your advert was viewed or not. When you are using Digital marketing, you can calculate any kind of traffic and profit on and for your website. Examples of those situations are:

  1. Website Traffic: This feature helps you track the number of people who actually have visited your website or open it quite often. You can also check the number of pages they viewed or if they had any kind of queries.
  2. Content Performance and Lead Generation: Earlier it was very hard to keep track of people who are actually viewing or reading the content that you are publishing. Nowadays you can keep track of all the content that is viewed on your website and actually have a certified lead of the people count by keeping a registration area and also their contact details.
  3. Attribution Modelling: This helps in the process of marketing the products/brands/content to the customer. This tells you the way people have searched for your product and how they would like it to be better by taking their opinions. This tells you where to correct yourself and where it is perfect.

The Budget for Digital Marketing:

This all depends on the number of elements that you are willing to insert in your digital marketing planning. If you already have a website then you won’t need much except the normal techniques like social media, SEO audits and content creation. So, in this case, the budget is really low. When it comes to online advertising and purchasing things online, the budget gets a lot higher than when compared to this. But it all depends on the person who is controlling the business to decide.

Singapore and Digital Marketing:

Singapore is now a buzzing market for the Digital Marketing and Social Marketing agencies. There have been several international digital agencies that are always eyeing the agencies that are based in Singapore and are doing better than those international ones. People are keen on increasing their scopes for the business they hold and also the number of clients they have and so they are moving to Singapore in order to learn what digital marketing really is. Customers or clients are more likely to contact someone who has a digital footprint or else the companies without one are not even acknowledged.

The market of Digital agencies is growing at a great speed and weight both. Singapore is now a hub for digital marketing and now if there is a discussion related to digital or online marketing Singapore is a name that stays on top. The market is booming with success in this particular area in case of Singapore. With each passing day digital and online marketing is something every businessman is adopting, and so it is very natural that digital marketing agencies will now be a very popular sector after this.

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